urban ev

Making Honda Cool Again

Making Honda Cool Again

In Frankfurt, Honda unveiled its new Urban EV concept, which I think was actually my favorite car from what turned out to be a very decent show, despite nine manufacturers sitting it out this year. It brought to mind the 2008 Los Angeles Auto Show, which I attended on the only press pass I’ve ever been given, and where I saw the unveiling of the original electric Mini. The similarities are obvious - a small two door hatchback with quirky retro styling and an electric motor of unknown range or output. But the differences are where I think Honda has an incredible opportunity to turn the page on this dark chapter in their history.