Mid-sized sedans - we’ve talked about them before on this site, and the news is rarely good. But recently, it’s just been one hit after the other for the segment and, according to a Bloomberg article this week, there’s a very real possibility that the mid-sized sedan segment ceases to exist in as little as eight years. So could 2018, a year heralded as the Year of the Truck by three very high profile unveilings in Detroit, also be the year the sedan died?
Truthfully, this movement started years ago. After the days of $4 per gallon gasoline subsided, American buyers resumed the 1990s trend of buying gas-guzzling SUVs and driving vehicles vastly larger than they needed or could justify simply because they could. The family car became the family SUV and the primary victims of this trend were the cars that performed most poorly in a shrinking segment. These, of course, were Fiat Chrysler products.
But to his credit, Fiat Chrysler CEO, Sergio Marchionne, did the unthinkable - he killed off the Chrysler 200 and Dodge Dart - the traditional bread-and-butter mid-sized sedan and compact sedans that kept the big three American automakers alive during the oil crisis of the 1970s. And the outcome for Chrysler has been incredible. They’ve refocused their efforts on selling Jeeps, SUVs, big, powerful Dodges and Ram pickups, all of which are much higher margin cars than the 200 or the Dart, and the company is finally looking to turn a profit in 2018, which it has not done since 2012.
Other companies are taking a different path, moving production from the US, Canada or Mexico to China. It’s where pretty much all future Buicks will be built, and Ford has alerted Fusion suppliers that they will cease Mexican production, with the alternatives being China or not producing the car at all. With such a declining pie, the pieces are getting smaller for each manufacturer and to justify their existence, mid-sized sedans need to achieve a greater profit margin, which means cutting production cost or raising price. And in a declining automotive market where SUVs and crossovers frequently cost around the same price as sedans, the latter simply isn’t an option.
So, will 2018 be the year the Sedan died? I think not. Or, I should say, not yet. Toyota has unveiled a brand new Camry and Avalon, the Honda Accord just won car of the year (again) and a new Nissan Altima is coming soon, too. But there’s an unshakable feeling that, even though these sedans will be the best they’ve ever been this generation, this could be sort of a last hurrah for them, as crossovers continue to come in and eat their lunches.
It’s not all sunshine and rainbows for crossovers either, though. A study released today showed that compact crossovers, some of the most popular vehicles, especially among young buyers, are among the fastest depreciating cars on the market, losing up to 1.18 percent of their value every week. It’s terrifying to think that you could go in and buy a Honda HR-V or Toyota C-HR or Mazda CX-3 or any number of the other alphanumeric-named, useless hatchbacks on stilts and find yourself a year later with a car worth just 39 percent what you paid for it 52 weeks ago. And the truth is, there’s no great advantage to these compact crossovers. They have less storage than the cavernous trunks of mid-sized sedans. They handle worse, usually have less powerful engines and generally all have obnoxious styling. But they’re hip and offer a slightly higher ride height, which allows you to see more of the road beyond the screen of your iPhone 10. Plus, they’re easier to park in these urban communities where I’m told the youth all live.
So sure, things could turn around for the sedan, once people realize how poor these compact crossovers are both in terms of value and practicality. But at the rate sales are declining and sedans are being put out to pasture, by the time common sense catches up with buyers - by the time they realize that sedans really are enough car for virtually everything - it could already be too late.
Authored by
Devlin RIggs